By: Alina Belichenko What monthly social media management costs
Social media management for a small company in Germany typically costs 750 to 2,000 euro a month for a basic package, and full service with video and reels production pushes that to 2,500 to 4,500 euro, with the gap between those figures coming less from post count than from what the work actually covers.
A basic monthly package usually includes planning a month of topics, writing, simple image design, posting at agreed times and a short monthly report. That format suits a company that needs regular presence but has no filming to do on location.
Full service with professional video editing, a dedicated shoot day and adapting content across several platforms costs noticeably more, typically 2,500 to 4,500 euro a month, and it is usually the filming and editing rather than the post count that drives that price gap.
The number of monthly posts on its own says little about the actual workload, since a ten slide carousel, a short video and a plain text post take very different amounts of production time. An agency that defines scope only by post count is either underselling the complexity or making it up somewhere on quality.
The advertising budget is almost never included in the management fee and gets paid separately, straight through the client's own ad account. That separation actually serves the client, since the account, its history and campaign data stay with them rather than the provider.
A small company with no in-house marketer usually lands in the 1,000 to 2,500 euro range for basic management including one coordinated ad campaign, while a larger business running several channels with regular filming typically looks at packages from 2,500 euro upward.
Outsourcing social media pays off most clearly once a company has already tried running the account itself and found that consistency breaks down over lack of time rather than lack of ideas. When the real gap is ideas and topics rather than production and posting, a consulting engagement is cheaper than a full management package.
One simple question separates a fair quote from an underpriced one, what exactly the agreed fee covers beyond the posts themselves. Topic planning, feedback rounds, basic analytics and a review of results should all be named explicitly rather than assumed.
An on-site shoot day, where the package includes one, is usually limited in time, location and the amount of material captured, and anything beyond that, extra locations, props or models, almost always gets billed separately from the monthly fee.
It is worth asking a provider up front what happens to unused capacity at the end of the month, whether it carries over to the next cycle or is lost, because that single point causes the most misunderstandings after a contract is signed.
The cost of managing social media depends on content volume and the number of platforms just as much as a website's price depends on page count. Illia BizTech first works out how many posts a business genuinely needs each month and which platforms its audience actually uses, and only then names a figure, instead of selling the same package to everyone.
Illia BizTech builds and maintains websites for small and medium businesses in Russian, German and English, from the first version through ongoing maintenance and SEO work. A team carries the project from idea to launch without long internal approval chains, so the client speaks directly with the people writing the code and managing the content, not through a chain of account managers. That fits businesses moving to Germany or expanding into the German-speaking market who want to explain their task once, not repeat it on every call.