# ZaunPilot, fence cost calculator case study | Illia BizTech

> How the ZaunPilot calculator is built. Steps instead of a long form, a fence plan drawn to scale, and an enquiry that arrives with the site details already in it.

Source: https://illia-biztech.de/en/case-studies/zaunpilot

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2. ZaunPilot, fence cost in four steps

# ZaunPilot, fence cost in four steps

A calculator that works out what a fence costs without going through the sales desk. Length, height, material and gates are entered step by step, and the result is a price range with a visible breakdown.

* ##### Client  
ZaunPilot
* ##### Area  
Website calculator
* ##### Languages  
6

![](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/large_Frame_90_d47ca8f828.png)

## The problem

### Every customer asks the same thing first

The website used to carry an ordinary enquiry form. A long list of fields and no answer to the one question that mattered, what the fence would cost.  
People opened it, saw how many fields there were and closed the page. Very few sent anything.  
Those who did write left two lines with no measurements. Then came a back and forth just to get a first figure, and some dropped out during it.  
For the company that meant few enquiries, and half of them could not be answered as they stood.

The problem had to be solved from both ends. The visitor sees the rough figure on the spot, and the company receives an enquiry it can answer the same day.  
Languages were a separate requirement. Some of the company's customers do not read German, and losing them at the form was not an option.

* A price guide on the website itself
* An enquiry that can be answered without follow-up questions
* Several languages from the start

![](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/large_case_study_media_band_background_26f21fba88.jpg)

### The same pricing rules for every enquiry

The calculation is built on the company's own rates. Every answer a customer gives is priced by the same rules.

The estimate does not depend on who replies or which day the enquiry arrives. The same fence gets the same price.

![](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/large_zaunpilot_cover_1_8d56e96c45.png) 

## The solution

### The cost is worked out on the website itself

The visitor answers questions about the fence and gets a figure in the same place. No phone call, no email, no waiting until the next day.  
As the answers come in, a fence plan builds up alongside them. Length, height, infill and gates appear in the drawing, so a wrong measurement shows up before anything is sent.  
The result comes as a range. A single figure would be a promise the company cannot make without seeing the site.  
Any answer can be changed to see how the total moves. Choosing a material or a height stops being guesswork.

Along with the total, the visitor sees what makes it up. The conversation then moves to the specific site.  
The company promises nothing in advance. The final price is given by a person after a site visit.

* The price range on screen straight away
* A visible breakdown of the total
* The enquiry is sent with one button
[Open the calculator ](https://zaunpilot.web.app/)

#### 4

steps to an estimate

#### 6

site details in the enquiry

#### 3

prompts on what to check on site

#### 0 €

paid up front for the estimate

![](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/large_case_study_media_band_background_26f21fba88.jpg)

![](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Frame_93_4bec551ecf.png)

Each step takes a few seconds, and you can go back to any of them without starting over.

[Discuss your own project ](/en/contact)

## How the calculation works

### Every answer changes the drawing

[ Fence line A slider sets the length. The drawing stretches with the number, so twelve metres stop being an abstraction.](#tab1)[ Height and purpose Height from 0.8 to 2.0 metres and what the fence is for, a boundary, screening from view, or security.](#tab2)[ Material and gate Double-wire mesh, wood, solid infill or aluminium. Gates are chosen separately, a garden gate, a driveway gate, or none at all.](#tab3)[ Site and enquiry Slope, an old fence and difficult access for machinery. These three answers move the installation effort the most.](#tab4)

## The result

### The enquiry arrives with the plan attached

The company receives an enquiry it can answer right away. The customer adds only contact details and a short note, everything else comes attached automatically.  
Whoever opens the enquiry sees the length, height, material and the particulars of the site.  
The first reply gets to the point, with no request for measurements.

The same calculation opens on a phone and on a computer, and it can be printed before a visit to the site.  
The calculator switches language completely, including the labels on the drawing.

[Discuss a calculator like this ](/en/contact)

##### After the enquiry

* Contact details and a short note
* Site details already filled in
* A reply without follow-up questions

##### Availability

* Phone and computer
* Printable before the visit

##### Languages

* 🇩🇪 Deutsch
* 🇬🇧 English
* 🇺🇦 Українська
* 🇷🇺 Русский
* 🇹🇷 Türkçe
* 🇵🇱 Polski

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**Topics** 
* Calculator
* Multilingual
* Landing page

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