# What 18,100 searches for AI Mode actually mean | Illia BizTech

> A proposal quotes 18,100 and calls it demand for AI Mode. The number behind it counts typed searches over a year, averaged and rounded.

Source: https://illia-biztech.de/en/forum/18-100-suchanfragen-im-monat-nutzen-so-viele-den-ki-modus

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# 18,100 searches a month, are that many people using AI Mode?

The figure came from a keyword tool. It was sold to us as a user count.

* ##### Asked by  
SteadyTurbine123
* ##### Asked on  
September 12, 2026

A proposal said AI Mode gets 18,100 searches a month in Germany, and that we therefore urgently need to be visible there. We run two bike shops. What does that figure actually say, before we release money for it?

#### Answers

![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png)

##### Alina Belichenko · Content & Video Specialist

✓ Accepted answer September 15, 2026 

It says something other than what the proposal implies. The 18,100 is a rounded twelve-month average for one German search term, and what it counts is searches. How many people used the tab afterwards appears nowhere in it.

Someone typing the term is usually after an explanation of a new feature. Someone using the tab daily rarely types its name into a search box again. Those are two different groups of people, and how large either one is the figure does not say.

What you want to know is whether you get mentioned at all. Your own position appears in no keyword tool. Nine conversations with ChatGPT, Gemini and Google go into the [AI visibility report](https://illia-biztech.de/en/ki-sichtbarkeitsbericht), which counts how often your shop comes up in them.

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**Topics** 
* KI-Sichtbarkeit
* Google Ads

A proposal puts a number on demand for AI Mode and derives a budget from it. What sits behind that number is a rounded twelve-month average for one search term. It counts searches, and the people who went on to open the tab are never in it. Those are two different groups.

About one business's own position the figure says nothing, so it carries no budget. Whether a shop appears in an AI answer depends on the shop and on what the web says about it. To find that out you have real buying conversations run and read which names come up in them.