# Why an ad carries an AI label when it's a photo | Illia BizTech

> Meta labels ad images changed by generative AI features such as background generation. The label applies only to the changed part of the photo.

Source: https://illia-biztech.de/en/forum/anzeige-tragt-ki-label-obwohl-nur-ein-foto-hochgeladen

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# Our ad carries an AI label, but we only uploaded a photo

Our dog grooming salon wanted a messy background swapped automatically.

* ##### Asked by  
TiredFalcon998
* ##### Asked on  
October 8, 2026

For our dog grooming salon's Meta ad, we used the option to automatically replace a slightly messy background behind the dog. The ad now carries a small label pointing to AI.

We only uploaded a real photo. Where does that label come from?

#### Answers

![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png)

##### Alina Belichenko · Content & Video Specialist

✓ Accepted answer October 19, 2026 

From exactly that one feature. Meta explains this in its help center for Advantage+ Creative. Ad images created or substantially changed using certain generative AI features can carry a label that shows more detail when tapped.

Background generation is explicitly named on that list of features. So the label rates the part the AI generated, in your case the new background. It does not rate the photo as a whole. That's independent of whether you wrote the caption yourself or with AI, this is only about the ad's image. If you'd rather avoid the label, it's enough to switch off that one enhancement when setting up the ad.

Whether a tool like this is worth using for a given business is one of the questions settled while building creative in [work with Illia BizTech](https://illia-biztech.de/en/services/content-social).

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Meta's own help for Advantage+ Creative states that ad images created or substantially changed by certain generative AI features can carry their own label. Background generation is explicitly on that list of features, alongside other image and text enhancements. The label itself only becomes visible once someone taps the ad.

The label rates the changed part of the image. It does not rate the uploaded photo as a whole. Whether the caption itself was written with AI is a separate question it has nothing to do with, and it can be switched off before an ad publishes.