# ChatGPT describes our business with details that belong to a completely different place | Illia BizTech

> A question about the business returns an answer whose streets and surroundings do not match the town.

Source: https://illia-biztech.de/en/forum/chatgpt-beschreibt-unseren-betrieb-mit-angaben-die-zu-einem-ganz-anderen-ort-gehoren

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# ChatGPT describes our business with details that belong to a completely different place

A question about the business returns an answer whose streets and surroundings do not match the town.

* ##### Asked by  
FaintLedger600
* ##### Asked on  
October 21, 2026

Out of curiosity I asked ChatGPT about our business. The answer reads smoothly and describes surroundings that do not exist here.

How does something like that come about, and what can we do about it?

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko · Founder & Technical Lead

✓ Accepted answer November 2, 2026 

Two things meet here. Before searching, ChatGPT turns your question into one or more of its own, more targeted queries and adds a general location that it derives itself. What gets retrieved afterwards hangs on those self-built phrasings.

The second part is a quirk of the place name. Coburg exists in more than one place, the same spelling belongs among others to a suburb of Melbourne, and in Google's geo-targets the name appears more than once. A place name used in more than one country gives a machine search every opportunity to reach into the wrong region.

What works against the mix-up is being unambiguous on your own pages. District, state and country belong in the running text, and a legal notice page on its own does not carry them far enough. Neighbouring towns, streets and routes that exist here alone belong there too. The more firmly your page ties itself to the right area, the less room is left.

An error rate cannot be derived from this, since the mechanism is verified and its frequency is not. The only way to keep watch is to ask regularly yourself and record the answers. Taking that off your hands is exactly what the [AI visibility report](https://illia-biztech.de/en/ki-sichtbarkeitsbericht) from Illia BizTech does, along with an analysis of which source supplied the wrong detail.

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**Topics** 
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* ChatGPT
