# The site launched two weeks ago and is not on Google. Is that normal? | Illia BizTech > Nothing even under the company name. The old site is still found although it has been switched off, and the ads are already running. Source: https://illia-biztech.de/en/forum/die-seite-ist-seit-zwei-wochen-online-und-bei-google-nicht-zu-finden-ist-das-normal 1. [Home](/en) 2. [Forum](/en/forum) 3. The site launched two weeks ago and is not on Google. Is that normal? # The site launched two weeks ago and is not on Google. Is that normal? Nothing even under the company name. The old site is still found although it has been switched off, and the ads are already running. * ##### Asked by SteadyBeacon119 * ##### Asked on May 6, 2026 We launched a new site two weeks ago. I search Google for the company name and the site is not there. Nor with the town name added. The old site is still being found, even though we switched it off. I am a little nervous, because the ads are already running and costing money while the landing page does not appear in search. Our contractor says to wait, that this is normal. How long is waiting normal, and how do you tell it apart from something being broken? #### Answers ![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png) ##### Illia Belichenko · Founder & Technical Lead ✓ Accepted answer May 7, 2026 For a new domain this is normal. Realistically first indexing takes between three and twenty-eight days, and Google itself talks about roughly a week. How long it takes depends heavily on whether the domain is new. A single page on an already known website enters the index in hours or a day or two, particularly if you submit it through URL inspection in Search Console. What speeds it up is a boring list: Search Console set up, a sitemap submitted, technically clean pages, and the first links from elsewhere. Without those the wait stretches to two months. About the old site, since it is bothering you. That it is still found is to be expected and does not get in the new one's way. Google shows what it has stored and removes a page not when you switch it off but the next time it comes past. If the addresses match the old ones, set up a redirect and what you built up carries over to the new site. If they do not match, leave it; it falls away by itself within a few weeks. You can check yourself with a site: query and your domain. If pages come up, you are in the index, and the conversation is about rankings rather than indexing. Those are two different ailments with different treatments. Once a month has passed with nothing in the index, waiting has stopped being useful. Open the indexing report in Search Console and read the reason; it is stated there in plain words. The common cause people find last: the site is blocked from search engines by a setting left over from development. You check that in the robots.txt file and in the robots meta tag on the page itself. Once the block is gone, pages appear fairly quickly. ![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png) ##### Alina Belichenko · Content & Video Specialist May 8, 2026 The index will catch up on its own, and meanwhile there are places where you appear the same day and which belong to you. Your Google business profile, the directory listings, your email signature, quotes and invoices, the chamber entry. After a relaunch the old web address tends to sit in all of them for months, and going through the list is about an hour of work. Your ads do not depend on the index, they lead to the page directly. What is worth checking is where each one points, because after a relaunch some of them still carry addresses from the old site, and those clicks arrive on a page you switched off. One more thing worth doing is asking two people outside the company to search your name and tell you what they see. Your own results look different from everyone else's, because you open your own site every day. ##### #### [A competitor gives out free coffee for 'feedback,' but clearly means a Google review](/en/forum/ein-konkurrent-verschenkt-kaffee-fur-feedback-meint-aber-eindeutig-eine-google-bewertung) October 20, 2026 [](/en/forum/ein-konkurrent-verschenkt-kaffee-fur-feedback-meint-aber-eindeutig-eine-google-bewertung) #### [In summer people search locally on their phones, in winter from home. 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