# Are we allowed to only ask happy customers for Google reviews in Aue-Bad Schlema? | Illia BizTech

> A business in Aue-Bad Schlema is considering asking only presumed-happy customers for a Google review while leaving unhappy ones out.

Source: https://illia-biztech.de/en/forum/durfen-wir-bei-google-bewertungen-in-aue-bad-schlema-nur-zufriedene-kunden-gezielt-ansprechen

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# Are we allowed to only ask happy customers for Google reviews in Aue-Bad Schlema?

A business in Aue-Bad Schlema is considering asking only presumed-happy customers for a Google review while leaving unhappy ones out.

* ##### Asked by  
CuriousRampart574
* ##### Asked on  
November 11, 2026

We want to more actively ask for Google reviews in Aue-Bad Schlema, but for time reasons we don't want to approach every customer, we'd rather specifically ask the ones we're confident were satisfied. We'd simply not ask the unhappy ones.

We wouldn't offer or promise anyone anything, just ask selectively. Is that fine, or does that already break Google's rules?

#### Answers

![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png)

##### Alina Belichenko · Content & Video Specialist

✓ Accepted answer November 11, 2026 

Google classifies this selective approach as what's called review gating, and it explicitly violates policy, even with zero reward or compensation involved. The deciding factor for Google isn't whether a review was paid for, it's that the selection of who even gets asked systematically skews the outcome.

That's clearly different from the better-known, also-banned version involving a discount or gift for a review, this one isn't about a reward at all, it's purely about pre-selecting which customers get approached. Both versions can lead to reviews being removed if reported, and in extreme cases to action against the profile itself.

Staying compliant means consistently asking every customer for a review equally, regardless of presumed satisfaction, and handling negative feedback directly and personally instead. What such an even review-collection process could look like for an Aue-Bad Schlema business is something [Illia BizTech](https://illia-biztech.de/en) walks through in a conversation.

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