# One shared campaign for Dresden and Bautzen, the budget goes almost entirely to Dresden | Illia BizTech

> A business with a bigger branch in Dresden and a smaller one in Bautzen runs both through one shared Google Ads campaign, and the smaller branch has nearly stopped getting shown.

Source: https://illia-biztech.de/en/forum/eine-gemeinsame-kampagne-fur-dresden-und-bautzen-das-budget-geht-fast-komplett-nach-dresden

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# One shared campaign for Dresden and Bautzen, the budget goes almost entirely to Dresden

A business with a bigger branch in Dresden and a smaller one in Bautzen runs both through one shared Google Ads campaign, and the smaller branch has nearly stopped getting shown.

* ##### Asked by  
TiredAnchor202
* ##### Asked on  
September 29, 2026

We have a bigger branch in Dresden and a smaller one in Bautzen, and we advertise both through one shared campaign with a shared daily budget.

For the past few months, it's been noticeable that almost all ad impressions go to Dresden. Bautzen has barely brought in any inquiries through the campaign, even though it's still set as a target.

Why does the smaller branch drop out of the campaign so completely, when both places are entered on equal terms?

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko · Founder & Technical Lead

✓ Accepted answer September 29, 2026 

Inside a shared campaign, Google doesn't split the daily budget evenly between the entered places, it allocates it toward whatever promises the best overall campaign performance. Dresden, as the bigger city, simply has more search volume, and part of that volume gets served early in the day, before any meaningful share of the budget is even left for Bautzen.

Bautzen is formally included, but in practice behaves like a second-tier target, since the shared budget effectively gets used up by the bigger city long before the day really gets going for Bautzen. That's not a setup mistake, it's the predictable result of putting a large and a small target into the same budget pool.

A separate, smaller daily budget for a dedicated Bautzen campaign would fix this, since Dresden could no longer draw on that same budget. The downside is more admin work managing two campaigns instead of one, but that work is exactly the price for making Bautzen reliably visible again. [Illia BizTech](https://illia-biztech.de/de) deliberately splits campaigns like this for branches of different sizes, so a place like Bautzen doesn't quietly disappear next to Dresden.

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**Topics** 
* Google Ads
* budget allocation