# Your own ad disappears after checking it by search every day | Illia BizTech

> Searching for your own ad daily and never clicking it eventually stops it appearing for you. Google documents both effects.

Source: https://illia-biztech.de/en/forum/ich-suche-jeden-morgen-nach-unserer-anzeige-und-seit-einiger-zeit-finde-ich-sie-nicht-mehr

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# I search for our ad every morning and lately I cannot find it

Colleagues still see the ad. On my machine it has not appeared for weeks.

* ##### Asked by  
CuriousRampart634
* ##### Asked on  
September 22, 2026

I got into the habit of googling our term each morning to check the ad is running. I have done it almost daily since the spring of 2026.

For the last few weeks it has not shown for me. A colleague sees it on her machine straight away. The account looks normal and impressions are coming in.

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko · Founder & Technical Lead

✓ Accepted answer September 23, 2026 

The morning habit is the cause. Google writes in its own instructions that the ad preview tool is preferable to running a Google search yourself, and gives two reasons.

The first concerns your figures. Each of those searches produces an impression with no click, which can lower the clickthrough rate and prevent the ad from serving. Six months of daily checking leaves a visible mark on the report.

The second describes your situation exactly. When somebody searches for an ad repeatedly and never clicks it, they might stop seeing it entirely, because the system reads the behaviour as a lack of interest. Your colleague still sees the ad because she has no such habit.

The account holds a tool for this, under Tools and Troubleshooting, called ad preview and diagnosis. It answers the same question without creating an impression. Never click your own ad. That costs money and counts as an invalid click. If the daily check exists because nobody else is looking after the account, that is the actual problem, and it is the one [Illia BizTech](https://illia-biztech.de/en/) is there for.

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**Topics** 
* Google Ads
* Diagnostics

A search for your own ad is an ordinary delivery as far as the system is concerned. It produces an impression, no click follows, and the account's clickthrough rate falls. Repeated daily it becomes a pattern that shows up in the report.

The account provides ad preview and diagnosis for this, under Tools and Troubleshooting. It answers the same question and leaves the statistics untouched. Google Maps ads can be checked the same way as an ordinary search ad.