# Find and turn off auto-applied recommendations in Google Ads | Illia BizTech

> Google Ads can change keywords, bidding and networks by itself when recommendations are set to auto-apply. Where to see it and how to turn it off.

Source: https://illia-biztech.de/en/forum/in-unserer-google-ads-kampagne-tauchen-keywords-auf-die-wir-nie-eingebucht-haben

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# Our Google Ads campaign has keywords we never added

Our heating installation firm suddenly found broad match keywords and a new bid strategy in its campaign.

* ##### Asked by  
SlowRouter771
* ##### Asked on  
September 21, 2026

Our heating installation firm has run a Search campaign for heat pumps for two years. During a review we found new broad match keywords in it, and the bid strategy had changed as well.

Nobody here changed anything. Can Google simply rebuild a campaign on its own?

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko · Founder & Technical Lead

✓ Accepted answer October 12, 2026 

Yes, if auto-applied recommendations are switched on. Google Ads can then apply recommendation types by itself, either ones selected individually or two ready-made bundles. Google's help pages list, among others, adding broad match keywords, adding and removing keywords, moving to a conversion-focused or Target ROAS bid strategy, and opting into search partners and Display expansion. Google says auto-apply won't raise your budget, and since 26 January 2026 it no longer creates new responsive search ads.

Auto-apply can be switched on during onboarding, by a Google representative or by a previous agency, and the account's change history shows who enrolled the account and when. You turn it off on the Recommendations page within the Campaigns menu, under Auto-apply settings.

Check the change history first, turn off the keyword and bidding types, and then accept recommendations by hand. Setting up basic Google Ads campaigns and reviewing settings like these regularly is part of the [advertising work](https://illia-biztech.de/en/services/advertising) at Illia BizTech.

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**Topics** 
* Google Ads
* Advertising

Auto-applied recommendations let Google Ads make selected changes by itself, such as adding broad match keywords, switching bid strategies, opting into Google search partners or enabling Display expansion. Google says auto-apply won't increase budgets. Since 26 January 2026, it no longer creates new responsive search ads.

The account's change history shows who enrolled the account in auto-apply and when. It can be turned off under Recommendations in the auto-apply settings. In ongoing Google Ads management the keyword and bidding types stay switched off there, and each recommendation is reviewed by hand before it is accepted.