# Can we use the same text on the website, on LinkedIn and in our Google Business Profile? | Illia BizTech > Six hundred words about a new service. Our marketing assistant stopped after reading about a duplicate content penalty and now manages two topics a month instead of four. Source: https://illia-biztech.de/en/forum/konnen-wir-denselben-text-auf-der-website-bei-linkedin-und-im-google-unternehmensprofil-verwenden 1. [Home](/en) 2. [Forum](/en/forum) 3. Can we use the same text on the website, on LinkedIn and in our Google Business Profile? # Can we use the same text on the website, on LinkedIn and in our Google Business Profile? Six hundred words about a new service. Our marketing assistant stopped after reading about a duplicate content penalty and now manages two topics a month instead of four. * ##### Asked by QuietCircuit328 * ##### Asked on August 25, 2026 We wrote a page about our new service, around 600 words, and wanted to use the same text as a LinkedIn post and as a post in our Google Business Profile. Our marketing assistant stopped that, because she had read that Google penalises duplicate content. She now rewrites every text three times and gets through two topics a month instead of four. We have no idea whether the worry is justified at all. #### Answers ![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png) ##### Alina Belichenko ✓ Accepted answer August 26, 2026 The worry is unfounded, and right now it is costing you half your topics. Google has no penalty for duplicate content. Where the same content is reachable at several addresses, Google picks a canonical version, and no manual action follows from that. It says so in [Google's own introduction to search engine optimisation](https://developers.google.com/search/docs/fundamentals/seo-starter-guide?hl=de), and Google put the myth to bed [on its own blog back in 2008](https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty). Action only comes into play where the duplication is meant to deceive and to manipulate rankings, which is a long way from a post about your own service. Even so I would not publish the identical text in three places, for an entirely different reason. A post that works on LinkedIn opens differently from a service page: the page may begin with the service itself, whereas a post has to give people a reason to read on in its first two lines, or nobody expands it. In the business profile, meanwhile, people read briefly and with a specific intention. In practice: the text on the website is the original and stays complete. For LinkedIn you take one idea out of it, write two fresh opening lines and link the page. For the business profile three or four sentences plus the link will do. That is half an hour, not a third piece of writing. As for order, publish your own page first and the posts after it. Not because Google would object, but because you need the link the posts are supposed to point at. ![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png) ##### Illia Belichenko August 27, 2026 One case does cause you trouble with the same text, and it sits on your own site. The same page is often reachable under several addresses, with and without www, over http and over https, with campaign tags from your newsletter and your ads attached, sometimes as a print view on top. Google sees several addresses carrying one text and picks one of them without asking you. If the pick lands on an address with a campaign tag, that is what stands in the results from then on. Checking it takes five minutes. Open your new service page in every spelling you can think of and see whether the address bar always settles on the same one. If it does not, that is a job for your provider, and it is called one address per page. After that you can reuse the text as often as you like. ##### #### [The quote was 6,000 euros and the invoice came to 9,500\. Do we have to pay it?](/en/forum/das-angebot-lag-bei-6-000-euro-die-rechnung-kam-auf-9-500-mussen-wir-das-zahlen) September 5, 2026 [](/en/forum/das-angebot-lag-bei-6-000-euro-die-rechnung-kam-auf-9-500-mussen-wir-das-zahlen) #### [The confirmation email from our contact form lands in customers' spam. 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