# Customers from Poland and the Czech Republic search for us in their own language, how do we set that up in the profile? | Illia BizTech

> A business in Zittau, right at the tripoint with Poland and the Czech Republic, wants its name and description in the Google profile to be findable for customers from both neighboring countries.

Source: https://illia-biztech.de/en/forum/kunden-aus-polen-und-tschechien-suchen-uns-in-ihrer-eigenen-sprache-wie-bekommen-wir-das-im-profil-hin

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# Customers from Poland and the Czech Republic search for us in their own language, how do we set that up in the profile?

A business in Zittau, right at the tripoint with Poland and the Czech Republic, wants its name and description in the Google profile to be findable for customers from both neighboring countries.

* ##### Asked by  
RustyCompass293
* ##### Asked on  
October 15, 2026

We're based in Zittau, right at the tripoint border with Poland and the Czech Republic, and a good share of our customers come from both neighboring countries. Our profile so far is entirely in German.

We'd like customers searching in Polish or Czech to see our name and description in their own language.

Is this even possible in the Google profile, or does everything end up staying in German anyway?

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko · Founder & Technical Lead

✓ Accepted answer October 15, 2026 

For the business name, there genuinely is a way to add your own language variants, through a separate feature for names in other languages, independent of the main name. Google then automatically shows the matching variant when someone searches in that language.

This feature isn't obvious in the interface at first glance, and it's easy to get wrong. Instead of adding an extra language variant, some people accidentally overwrite the existing German name entirely, which turns the listing into a mess. Before saving, it's worth carefully checking that the German name stays unchanged and that only an additional variant has actually been created.

For the description and the individual services, though, there's no supported multilingual version at all, that's a genuine gap in the profile itself. Anyone who still wants to reach Polish and Czech customers in their own language needs a separate, deliberately short page on the website in that language, since the profile can't structurally take on that job.

This combination of a name variant in the profile and a short multilingual website page is something [Illia BizTech](https://illia-biztech.de/de) regularly puts together for businesses in the tripoint region around Zittau.

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