# Our campaign changed after a call from Google. Who is actually allowed to touch it? | Illia BizTech

> Twenty minutes on the phone, nothing approved, and afterwards new keywords, a different bidding goal and a 45 euro daily budget instead of 30. Costs up by a third, enquiries flat.

Source: https://illia-biztech.de/en/forum/nach-einem-anruf-von-google-war-unsere-kampagne-verandert-wer-darf-da-eigentlich-was-anfassen

1. [Home](/en)
2. [Forum](/en/forum)
3. Our campaign changed after a call from Google. Who is actually allowed to touch it?

# Our campaign changed after a call from Google. Who is actually allowed to touch it?

Twenty minutes on the phone, nothing approved, and afterwards new keywords, a different bidding goal and a 45 euro daily budget instead of 30\. Costs up by a third, enquiries flat.

* ##### Asked by  
QuietCircuit288
* ##### Asked on  
August 23, 2026

Three weeks ago someone from Google rang and spent twenty minutes talking to me about optimisation. I signed nothing and approved nothing, I only said I would think about it.

When I looked at the account afterwards, the change history showed new keywords and a different bidding goal, and the daily budget was sitting at 45 euros instead of 30.

Our optimisation score is now 92 per cent, costs are up by roughly a third since then, and the enquiries are not.

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko

✓ Accepted answer August 24, 2026 

Before you roll anything back, open the change history.

The [change history](https://support.google.com/google-ads/answer/19888?hl=de) shows every change with the user and the timestamp. That answers the question that actually matters: did someone at Google work in there, or did your own account apply the changes itself? Those are different things, and the answer decides what you do next.

There is a feature called [automatically applied recommendations](https://support.google.com/google-ads/answer/10276359?hl=de) that lets Google Ads implement certain suggestions without asking. It is switched on and off per recommendation type, and the change history shows which user ID consented to it. If the name there is one you recognise, the mystery is solved and the fix sits inside your own company.

The budget is the item that tolerates the least discussion: put it back to 30 euros today. Take your time over the keywords and the bidding strategy, because reverting a strategy restarts the learning phase and makes the numbers useless for a week or two.

The optimisation score is Google's measure of how closely you have followed Google's recommendations. It does not measure how well your campaign performs. Ninety-two per cent alongside a third more spend and the same number of enquiries is precisely the shape where the number looks healthy and the account does not.

For next time, one sentence on the phone does the work: send me your recommendations in writing and I will apply them myself. Anyone whose intention is advice will have no difficulty with that.

##### 

#### [The quote was 6,000 euros and the invoice came to 9,500\. Do we have to pay it?](/en/forum/das-angebot-lag-bei-6-000-euro-die-rechnung-kam-auf-9-500-mussen-wir-das-zahlen)

September 5, 2026

[](/en/forum/das-angebot-lag-bei-6-000-euro-die-rechnung-kam-auf-9-500-mussen-wir-das-zahlen)

#### [The confirmation email from our contact form lands in customers' spam. Why?](/en/forum/die-bestatigungsmail-aus-unserem-kontaktformular-landet-bei-kunden-im-spam-woran-liegt-das)

September 4, 2026

[](/en/forum/die-bestatigungsmail-aus-unserem-kontaktformular-landet-bei-kunden-im-spam-woran-liegt-das)

#### [We received a letter about Google Fonts demanding 170 euros. Do we pay?](/en/forum/wir-haben-einen-brief-wegen-google-fonts-bekommen-und-sollen-170-euro-zahlen-zahlen-wir)

September 4, 2026

[](/en/forum/wir-haben-einen-brief-wegen-google-fonts-bekommen-und-sollen-170-euro-zahlen-zahlen-wir)

#### [Our shop window carries the company name in German and Upper Sorbian. How do we write it on Google?](/en/forum/auf-unserem-schaufenster-steht-der-firmenname-deutsch-und-sorbisch-wie-schreiben-wir-ihn-bei-google)

September 3, 2026

[](/en/forum/auf-unserem-schaufenster-steht-der-firmenname-deutsch-und-sorbisch-wie-schreiben-wir-ihn-bei-google)

#### [What counts as a normal cost per enquiry from Google Ads?](/en/forum/was-ist-ein-normaler-preis-fur-eine-anfrage-aus-google-ads)

September 3, 2026

[](/en/forum/was-ist-ein-normaler-preis-fur-eine-anfrage-aus-google-ads)

**Share** 

**Topics** 
* Google Ads
* change history
* account access