# Google Maps ads do not move the unpaid local result | Illia BizTech

> The budget runs and the listing stays put. Google states in writing that local ranking cannot be bought.

Source: https://illia-biztech.de/en/forum/seit-monaten-werbung-auf-der-karte-im-unbezahlten-ergebnis-keine-bewegung

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# Months of advertising on the map, and the unpaid result has not moved

Every month the budget runs out, the paid ad shows, and the free listing sits where it was.

* ##### Asked by  
SuddenSocket131
* ##### Asked on  
September 13, 2026

Our workshop has been advertising with location assets since the spring of 2026\. The ad shows on the map reliably and the budget is used up every month.

In the unpaid results below it we are still near the bottom. A provider has now offered to lift us there too, with more budget.

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko · Founder & Technical Lead

✓ Accepted answer September 14, 2026 

You can turn that offer down, using a sentence Google published itself. Its page on local ranking states that there is no way to request or pay for a better local ranking.

Advertising buys a slot that Google labels as an ad. The listing underneath is untouched by it, however long the budget keeps running. What does work there sits on a different page. Google writes that the categories chosen affect local ranking and also decide which features the listing offers at all, such as bookings or ordering. A primary category set wrongly therefore costs twice, once in visibility and once in features you are never offered.

Start with your primary category and compare it against the businesses ranked above you. That costs an afternoon and no money. [Illia BizTech](https://illia-biztech.de/en/) runs the listing and the ads afterwards as one job.

##### 

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**Topics** 
* Google Ads
* Local visibility

Paid and unpaid places on the map are produced separately. For the unpaid one Google states in its own explanation that a better position there cannot be ordered.

What carries weight here is the primary category on the listing. It affects local ranking and also determines which features the listing offers, booking or ordering among them. Comparing your own category against the businesses ranked above you is therefore the cheapest first move available.