# We were told to rent an office in Dresden so we show up there on Google. Is that allowed? | Illia BizTech

> An electrical firm in Radeberg, invisible in Dresden even though half the work comes from there. A desk in an office building is supposed to fix it.

Source: https://illia-biztech.de/en/forum/uns-wurde-geraten-fur-dresden-ein-buro-anzumieten-damit-wir-dort-bei-google-auftauchen-ist-das-erlaubt

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# We were told to rent an office in Dresden so we show up there on Google. Is that allowed?

An electrical firm in Radeberg, invisible in Dresden even though half the work comes from there. A desk in an office building is supposed to fix it.

* ##### Asked by  
CalmWrench929
* ##### Asked on  
August 27, 2026

We are an electrical contractor in Radeberg with seven staff and we drive out to Dresden regularly. In Radeberg we come first on Google; for Dresden we appear nowhere at all, even though a good half of our work comes from there.

An acquaintance suggested we rent a desk in an office building in Dresden and enter that as a second address, saying everyone does it. We have already entered Dresden as our service area in the profile and it has achieved nothing.

Before we pay for a desk nobody uses, I would like to know whether this is even permitted.

#### Answers

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko

✓ Accepted answer August 28, 2026 

It is not permitted, and the guidelines say so in as many words: where a business rents a postal address but is not actually located there, [no business profile may be created for that address](https://support.google.com/business/answer/3038177?hl=de). PO boxes and letterboxes at premises belonging to someone else are excluded in the same way. The desk would not change that, because the rule sets a second condition as well: anyone who displays an address publicly and also states a service area has to have staff on site during the opening hours they publish. A seat nobody uses does not meet that.

What your acquaintance means by "everyone does it" works right up to the day it is noticed. The profile is then suspended, and by that point you have been paying rent for months.

For your situation Google provides the opposite route: [businesses without a customer-facing location create a profile for their own premises, hide the address and maintain a service area](https://support.google.com/business/answer/9157481?hl=de). Your Radeberg address then stays internal while Dresden is recorded as territory you cover.

Let me be straight about the outcome, though. That alone will not make you visible in Dresden. The map measures distance to the searcher, and Radeberg stays Radeberg. What genuinely moves you there is reviews from Dresden customers, pages about your Dresden projects with real photographs, and, where speed matters, advertising targeted at Dresden.

![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png)

##### Alina Belichenko

August 29, 2026 

On the address question I would add only the point most likely to cost you money.

Hiding the address does not lose you the map listing for Radeberg, but it does cost you some trust with people who want to see where you are based. You make that back on the website: full address, photographs of the premises, directions. The profile and the website have to show the same address, or you are working against yourself.

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**Topics** 
* Google Business Profile
* service area
* Dresden
