# We opened a second branch in Dresden and Google only ever shows the old one | Illia BizTech

> Two salons, a separate profile created for the new branch, yet Neustadt is almost the only one that shows up. Photos from Striesen have started showing up in the Neustadt listing.

Source: https://illia-biztech.de/en/forum/wir-haben-in-dresden-eine-zweite-filiale-eroffnet-und-bei-google-taucht-immer-nur-die-alte-auf

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# We opened a second branch in Dresden and Google only ever shows the old one

Two salons, a separate profile created for the new branch, yet Neustadt is almost the only one that shows up. Photos from Striesen have started showing up in the Neustadt listing.

* ##### Asked by  
TiredSignal102
* ##### Asked on  
August 24, 2026

We run two beauty salons in Dresden, the first in Neustadt and the second in Striesen since April. We created a separate Google profile for Striesen with its own address, its own phone number and its own photographs.

Search for our company name and you almost always get Neustadt only. Photos from Striesen have started appearing in the Neustadt listing, and one customer complained that he drove to the wrong address.

Have we done something wrong, or has Google merged the two?

#### Answers

![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png)

##### Alina Belichenko

✓ Accepted answer August 25, 2026 

The photographs are your proof. If pictures from Striesen are landing in the Neustadt profile, Google has treated the two profiles as one business.

Two profiles for two locations is exactly right, and Google in fact requires [one profile per location](https://support.google.com/business/answer/3038177?hl=de). What is prohibited is several profiles for the same thing, and that is evidently what yours was classed as. A [profile flagged as a duplicate is shown neither in Search nor in Maps](https://support.google.com/business/answer/12756178?hl=de), which matches what you are seeing.

What triggers this is almost always the same set: an identical name, the same phone number, the same website address with no page of its own. You say the numbers differ, which leaves the name and the landing page. Build Striesen its own page with its own address and opening hours, and point the profile at it.

Be careful with the name. An addition such as Studio Striesen is not allowed, [the profile name has to be the real business name](https://support.google.com/business/answer/3038177?hl=de). The address, the number and the landing page are what tell them apart.

![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png)

##### Illia Belichenko

August 25, 2026 

A warning about merging, before you raise this with support.

When two profiles are merged, [the reviews are merged as well](https://support.google.com/business/answer/12756178?hl=de). That sounds harmless and is not: you lose the link between a review and the branch it was written about, and unpicking it afterwards is hard. So when you contact support, state explicitly that you run two separate locations and do not want them combined.

The customer who drove to the wrong address is your strongest argument, incidentally. That is concrete harm, and in a support request a sentence like that carries far more weight than any general complaint.

##### 

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**Topics** 
* Google Business Profile
* branches
* Dresden
