# We started posting three times a week and lasted a month. Start again or lower the bar? | Illia BizTech > A quarterly plan in January, the last post from March. There is no dedicated person for it and there never will be. Source: https://illia-biztech.de/en/forum/wir-haben-mit-drei-beitragen-pro-woche-angefangen-und-einen-monat-durchgehalten-neu-anfangen-oder-die-latte-senken 1. [Home](/en) 2. [Forum](/en/forum) 3. We started posting three times a week and lasted a month. Start again or lower the bar? # We started posting three times a week and lasted a month. Start again or lower the bar? A quarterly plan in January, the last post from March. There is no dedicated person for it and there never will be. * ##### Asked by BrightCircuit190 * ##### Asked on April 23, 2026 In January we decided to take social media seriously. We made a plan, three posts a week, all mapped out for the quarter. We lasted a month. Then the season started, it got away from us, and our last post is from March. We want to come back now, but I am afraid exactly the same thing will happen, because there is no dedicated person for it and there never will be. Do we start again at three a week or set the bar lower from the outset? #### Answers ![Portrait of Alina Belichenko, content and social media specialist](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Alina_Belichenko_author_ae667ebec9.png) ##### Alina Belichenko ✓ Accepted answer April 24, 2026 The workable minimum is two or three posts a week, and it has to be held for months. The reason is not magic in the number. The platform shows material to people who have already responded, and that circle only builds through regularity. A month's pause throws most of what you built back to the start. So the rhythm matters more than the volume. Two posts a week, every week, achieve more than ten posts in one week followed by silence. If there is not the capacity for three, lower the frequency deliberately and hold the new rhythm. One post a week that always appears works better than a schedule that holds for a fortnight and then falls apart. And counting posts only makes sense alongside a goal. If the channels are run for enquiries, look at the enquiries coming from the profile; the number of publications on its own shows nothing. It happens that with the same number of posts the enquiries come from one format out of five, and the other four simply cost time. How many posts a week make sense specifically for Reels is [worked through separately](https://illia-biztech.de/en/blog/reels-pro-woche-kleines-unternehmen). ![Portrait of Illia Belichenko, technical specialist at Illia BizTech](/_ipx/f_webp,q_75/https://cms.illia-biztech.de/uploads/small_Illia_Belichenko_author_81f88864f0.png) ##### Illia Belichenko April 25, 2026 Whether two posts a week do anything for you shows up only when the path from the profile to an enquiry is visible. Put a separate link to your site in the profile with a tag on it, so those visits sit apart from the rest in your statistics. Leave that link unchanged for months, otherwise you end up comparing numbers that do not belong together. Ask on the phone how someone found you. Part of your audience calls weeks later and clicks nothing on the way. Then give it a quarter. A month of numbers tells you nothing, so set the cadence for three months and look at it after. 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