Setting Up and Managing Paid Advertising
Within the monthly plan, we prepare ads and creatives, launch the agreed campaign, check on it regularly, and make basic adjustments. The ad budget is billed separately through your company's own account.
What's part of the work
We prepare the advertising, launch it, and check on it regularly
We define the goal of the advertising and choose the right channel.
We prepare copy and creatives within the agreed content plan and set up the campaign.
After launch, we regularly check on the campaign, make basic adjustments, and show the key metrics in a report.
Before launch, we agree on the offer, materials, access, and data needed for the advertising.
The monthly fee covers the team's work on the campaign. The ad budget is billed separately through the client's own ad account. The account, history, and data stay with the company, and the budget amount can be changed without switching plans.
Ads shown in the target area
Videos watched to completion
Correctly tracked inquiries
Examples from projects
Advertising and other completed work for companies
Need to launch or improve your advertising?
Tell us what's already running. We'll look at what can be improved and what's needed to get started.
FAQ
Frequently asked questions
Choosing the right channel, basic setup, copy and creatives within the content plan, launch, regular monitoring, basic optimization, and reporting.
No. The ad budget is billed separately through your company's own ad account.
On the client's own account. Campaign history, data, and access stay with your company.
The channel is chosen to fit the task and the business. It can be Meta, search advertising, an industry portal, or another suitable paid placement. We don't push one single channel on every company.
Content Betreuung and Digital Komplett include managing one agreed basic campaign. Digital Komplett Plus allows managing up to two campaigns or ad goals.
Yes. We prepare copy and creatives within the agreed content plan and the available monthly scope.
Yes. Since the budget runs separately through your own ad account, it can be changed without switching plans. Changes to the campaign itself are planned within the available scope of work.
Large-scale manual posting in groups, ongoing replies to comments and messages, buying placements with influencers, round-the-clock community management, and crisis communications.
Illia BizTech sets up and manages online advertising for companies acquiring customers in Germany. The work can include Meta Ads for Facebook and Instagram, other suitable ad channels, and basic Google Ads campaigns, as long as the task fits within the agreed scope. The team can prepare the campaign structure, ads, copy, images, and video for the advertising, set up geographic targeting, launch the campaign, and manage it over the month. For a local business, advertising can be limited to a specific city, radius, or region within Germany. For a company operating over a wider area, campaigns can be split by region, focus, or offer. Complex performance-marketing systems, large ad infrastructure, and custom analytics setups aren't automatically included in a standard plan and are assessed separately if that kind of need comes up.
Advertising is considered together with the page a person lands on after clicking the ad. If the offer in the ad doesn't match the website, the landing page explains the service poorly, or the form makes it hard to send an inquiry, the team can work on those elements too, in plans that include a website. So a task can involve not just setting up Meta Ads or Google Ads, but also a new ad creative, a dedicated service page, a change to the form, or a technical check of how inquiries get tracked. The ad budget is billed separately and isn't mixed in with the cost of Illia BizTech's work. Where possible, ad accounts are created by, and stay with, the client's own company, so campaign history, audiences, access, and data don't depend on continuing to work with a specific provider. If a company already has advertising running, there's no need to start from scratch — we can first review the existing structure, ads, creatives, geographic targeting, and the page the traffic lands on, and then change only what actually needs work.